Ready to scale

Consolidate your design foundations for more consistency, efficiency and scalability.

🚀

Your current situation

If this situation sounds familiar to you, then I think we can work together to achieve great success.

1

As a Startup (or Squad / Tribe), this is where you stand

👉 You validated your product market fit

👉 You have at least 1 year cash runway

👉 You have a solid lead generation and sales machine in place

👉 You’re OK to let go (a little bit) your waterfall MVP approach

👉 You’re ready to scale up to become the next Big Thing!

The
Problems

Rushing design to launch features in production works for some time but it has its limits.

2

But your designers complain that

🙄 Their families are tired of being their research audience

🎨 The design files and Design System are a mess

😶‍🌫️ They hardly know which squad is working on what

🙈 They built something but don’t know why

✍️ They don’t know what copy should be used

⚽️ Their One on One meetings happen less than Eden Hazard playing a football game...

The
Solutions

With a holistic approach, we can work together on solutions to ease every aspect of Design.

Consistency and clear guidelines are key to grow to the next level.

3

I can help you to

  • For every project, designers should first spend time on the discovery and get qualitative and quantitative data and insights.

    Research is not only about finding solutions but also finding problems. The better your problem is defined, the better the solution.

    From online tools and data collections to user interviews and shadowing people using your product, I can help you finding the right solution to the right problem.

  • As Designers we can quickly fall in the trap of isolation. Scattered files and components, inconsistency and lack of vision on other teams. To avoid that, a clear communication is necessary, sharing your work and receive constructive Feedback from your peers.

    Guidelines for Figma files that follow you agile workflow, guidelines for an updated Design System and avoid redundant work.

    The organisation between Designers happens online and offline.

    I can help you organise your Design Team.

  • Design Principles are the backbone of a Product Design team. This is how you do design in your company.

    We’re not only talking about styles and colours, but also identity, tone of voice and UX writing.

    At any moment, the Designers can find their answers in the Principles, it brings them consistency, efficiency and scalability.

    Designers also represent proudly the Core Design Values of the company, transmitting them in every aspects.

    I can help you define your Design Principles.

  • Here we talk about colours and styles, buttons and inputs, but also UX writing. The way you communicate to the people using your product is so important.

    You don’t want your designers to create twice a button and you don’t want your Frontends to be obsolete.

    That’s why you need a DS that can scale with proper guidelines on how to 1.Use, 2.Update and 3.Share to Frontend.

    I can help you saving so much time and redundant work.

  • If you want to scale, you will have to drop a bit the waterfall. It has been working yes, but it’s not scalable.

    Designers exists to find solutions to problems, no to execute a solution coming from above. There is nothing more exciting for a Designer than working a problem they identified through research.

    With the help of workshops, Design Thinking and working together, you will have a motivated user-centric team that want to solve people’s problems towards your business objectives.

    I can help you motivate your designers.

How I helped startups to achieve their design objectives

From startup to Unicorn 🦄

The challenge was to design the foundations of a SaaS platform that would allow the company to grow x1000. A sharp leadership combined with focused team work made them a unicorn today. It is still these designs foundations they use today.

I worked on main UX and UI, Design Thinking Workshops, Design System, Research, mobile app and recruitment.

Build solid design foundations

I set the foundations on how do we do design at Simplr. I set up design critiques, re-organised the Figma workflow to fit the newly implemented scrum process, built a new Design System with Frontend, defined design OKRs. I also helped on mentoring and recruitment.

I also worked on different verticals and projects.

Design everything from scratch

With a team of around 10 engineers and 1 PM, I’ve done everything design related. The design system for desktop and mobile, a web app interface, a mobile interface for Android and iOS, user interviews, marketing materials, websites, prospectives, etc…

It is still these foundations they use nowadays.